In the rapidly evolving landscape of medical device manufacturing, the concept of mass customization is gaining significant traction. This brief explores whether mass customization is a viable opportunity for medical device manufacturers, getting into the potential benefits and challenges associated with this approach. By tailoring products to meet individual patient needs, manufacturers can enhance patient outcomes, improve efficiency, and stay competitive in a dynamic market. This industry brief provides insights into the feasibility, implementation strategies, and future prospects of mass customization in the medical device industry.